When economics start to slow down or even go into decline as we are now seeing there is always an increase in interest in Network Marketing and other kinds of Home based business.

Many people have dabbled in network marketing, not achieved any success and then added to the daunting ‘statistics’ that assert that 90% of the people that get started in Network Marketing as their home based business of choice fail!

This writer submits to you that the reality of that statistic lies more in the fabric of ‘urban legend’ than fact. In reality the majority of people that get involved in Network Marketing companies could be better described as ‘ambitious customers’. Their motivation is usually to do just enough of the business side to reduce or eliminate the costs of the products they wish to purchase for their own use. Most succeed in that aim to some degree. Their life cycle with the company will usually continue as long as they are achieving their goal OR until they spot what is perceived to be a ‘better product offering’ somewhere else.

It is important therefore to make a valid distinction. These are at best ‘hobbyists’, they are not business people and they are certainly not professional Network Marketers.

Those that are deserving of the title ‘ professional network marketer’ have a substantially higher success rate. Now, they may well change the company they represent from time to time. That is no different to any business deciding to change their product supplier.

On the whole even those that change regularly are still staying within the industry so they cannot be labeled as failures. If you are a network marketer, be encouraged. You are part of a flourishing business model that will continue to provide you with the potential of financial independence if you persist in learning your industry and developing your home based businesses.

Just like any other kind of business, if a network marketer bases the development of the enterprise on sound business principals, they can create spectacular success. It is a common occurrence for those using the right tools and strategies to turn, what used to be their annual income, into their monthly income. That is why, contrary urban legend, Network Marketing is definitely a viable and profitable form of home based business.

Today we are blessed to be able to teach others how to achieve that same level of success.